Executive Producer and Event Producer with a proven track record creating | producing | directing content and overseeing global production teams for digital, live streams, social media, editorial, branded content, podcasts, live and virtual events. Skilled in development, programming, project management, budgeting, scheduling, pre-production, production, and post-production.
EXPERIENCE
Sotheby’s | New York, NY 2022 - 2023
Vice President, Executive Producer Global Video
Head of video production and live streams for the New York, London, Paris, and Hong Kong video teams. Defined and produced content to deliver key business results and articulated a creative vision. Produced over 500+ videos and 30+ live streams | virtual and live events yearly.
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Managed multimillion-dollar production department, production budgets | schedules
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Expanded global video team from 3 to 15 people
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Managed all phases for video content, live streams and live | virtual events
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Project-managed day-to-day production with internal | external crews and vendors
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Worked with marketing managers and specialists on proposals and obtaining consignments
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Collaborated with the partnership team to secure sponsorships
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Conceptualized | implemented in-house production team structure, gear purchase, production workflow and incorporated new technologies reducing department budget by 1.8M+
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Oversaw studio build
BlackRock | New York, NY 2019 - 2022 Producer | Director
Developed, produced, directed, and project-managed educational | instructional videos | live streams | live and virtual events | on-demand | podcasts for 16,000+ employees in 30 countries.
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Managed client relationships from concept to completion
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Project managed in-house preproduction, production, and post
The Dr. Oz Show | Sharecare | New York, NY 2017 - 2019
Executive Producer Branded Content Digital
Created, produced, and directed branded content for The Dr. Oz Show’s website, Facebook Live | Instagram. Clients included L’Oréal,
Proctor & Gamble, No7, Olay, Beiersdorf, ACH Food (Mazola), Usana, Tranzact, and Jardiance.
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Worked with Sony Television ad sales on responding to RFPs, pitching concepts to clients
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Client liaison from sale to asset delivery | event
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Developed concepts, created client decks | budgets | timelines
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Wrote scripts, produced | directed field and studio shoots for Facebook Live | Instagram
Hearst Digital Media | New York, NY
Vice President of Production | Executive Producer 2015 – 2017
Director of Programming & Production 2013 – 2015
Managed editorial and branded video teams for Hearst’s portfolio of digital brands that reached 139 million visitors monthly and 225 million social followers. Brands included Elle, Harper’s Bazaar, Cosmopolitan, Marie Claire, Elle Décor, Town & Country, House Beautiful, Redbook, Woman’s Day, Good Housekeeping, Dr. Oz the Good Life, O Magazine, Car and Driver, Esquire, Road & Track, and Popular Mechanics. Branded clients include Cotton, Maybelline, L’Oreal, Unilever, Pantene, Proctor & Gamble, Revlon, Rolex, SoFi, Axe, BMW, Mercedes Benz, Mini, and Jeep.
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Developed, produced, and directed branded and editorial content | live streams | live events
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Hired and supervised producers, internal crew, graphics, editors, multiple freelance crews, and production companies
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Managed a multimillion-dollar budget | based on creative output and an 80% profit increase department budget was doubled
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Created and executed production budgets and schedules
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Negotiated talent | crew | locations | music | stock footage contracts
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Worked with sales | marketing team on branded content sales and client presentations
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Analyzed budgets, procedures, staff, and workflow to create better efficiencies and a more productive team
Hearst Digital Media | New York, NY
Executive Producer | Car and Driver YouTube Channel 2011 – 2013
Created YouTube channel for Car and Driver, Road & Track, and Popular Mechanics magazines.
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Managed multimillion-dollar budget funded by Google | YouTube
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Programmed channel, developed series, executed pre-production, production, post-production
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Produced and directed videos
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Initiated pitches to networks and studios based on web videos for potential TV series and sold The Look pilot to E! Network
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Increased subscriptions from 40,000 to over 590,000 in six months
EDUCATION
Emerson College | Boston, MA Bachelor of Science | Communications