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LAURA GHERARDI 

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PROFESSIONAL SUMMARY

Director of Production | Executive Producer | Director with a proven track record creating, producing and directing branded | editorial, educational, live streaming events, on-demand content and podcasts for digital | social platforms, OTT, and broadcast across multiple genres. Skilled in development, programming, budgeting, scheduling, pre-production, production, post-production and delivery.

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EXPERIENCE 

BlackRock | New York, NY                                                                                                    2019 - Present

Producer | Director

Develop, produce and direct educational | instructional videos | live streaming events | on-demand | podcasts for 16,000+ employees in 30 countries.

 • Produce and direct virtual, studio and location videos

 • Work with clients from concept to completion

 • Manage in-house preproduction, production and post

 • Create and manage budgets and schedules

 

P.volve | New York, NY                                                                                                                         2019

Director of Video Production | Executive Producer

Created, planned, managed, produced and directed programming for streaming exercise website and social media platforms.

  • Developed and implemented department structure, workflow and programming

  • Created and managed budgets and schedules

  • Collaborated with marketing and social teams on content

 

The Dr. Oz Show | Sharecare | New York, NY                                                                            2017 - 2019

Executive Producer Branded Content

Created, produced and directed branded content for The Dr. Oz Show’s Facebook, website and Instagram pages. Clients included Loreal, Usana, Proctor & Gamble, No7, Olay, L’Oreal, Beiersdorf, ACH Food (Mazola), Tranzact, and Jardiance.

 

  • Worked with Sony Television ad sales on sales, responding to RFPs, pitching concepts to clients and participating in weekly client calls

  • Developed concepts, created client decks | budgets | timelines

  • Wrote scripts, produced | directed shoots | Livestreams and supervised edits 

  • Worked closely with clients from sale to delivery

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Hearst Digital Media | New York, NY                                                                                        2013 - 2017

Vice President of Production | Executive Producer | Director                                                                 

Executive Producer | Head of Video Production                                                                       2013 - 2015

Head of video department for branded and editorial programming across all Hearst Digital sites including Elle, Harper’s Bazaar, Cosmopolitan, Marie Claire, Elle Décor, Town & Country, House Beautiful, Redbook, Woman’s Day, Good Housekeeping, Dr. Oz the Good Life, O Magazine, Car and Driver, Esquire, Road & Track, and Popular Mechanics. Branded clients include Cotton, Maybelline, L’Oreal, Unilever, Pantene, Proctor & Gamble, Revlon, Rolex, Axe, BMW, Mercedes Benz, Mini, and Jeep.

 

  • Developed, produced, and directed branded | editorial | streaming videos | live events   

  • Managed multimillion-dollar department budget | based on creative and financial success department budget was doubled 

  • Created and oversaw multiple production budgets and schedules

  • Negotiated talent | crew | locations | music | stock footage contracts

  • Worked with sales | marketing team on branded content sales and client presentations

  • Hired and supervised employees, multiple freelance crews, and outsourced production companies

  • Implemented best practices for new and emerging video platforms such as Snapchat, Facebook Live, and Instagram Stories

  • Created financial and departmental organization

  • Set department goals and put proper teams in place to execute efficiently

  • Analyzed budgets, procedures, staff and work-flow to create better efficiencies and a more productive team

  • Developed, produced programming, and executed event for New Fronts

 

Hearst Digital Media | New York, NY                                                                                        2011 – 2013

Head of Programming and Production | Car and Driver YouTube Channel                                                   

Created a YouTube channel for Car and Driver, Road & Track, and Popular Mechanics magazines.

 

  • Managed multimillion-dollar budget funded by Google/YouTube  

  • Developed series, programmed channel, executed pre-production, production, post-production, and delivered over 400 videos and 8 web series in one production cycle

  • Produced and directed videos

  • Initiated pitches to networks and studios based on web videos for potential TV series and sold The Look pilot to E! 

  • Increased subscriptions from 40,000 to over 590,000 in six months

 

EDUCATION

Emerson College | Boston, MA   

Bachelor of Science | Mass Communications

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