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LAURA GHERARDI 

lauragherardi7@gmail.com

Professional Summary

Vice President of Production | Executive Producer with a proven track record creating content and overseeing global production teams for digital, live streams, broadcast, social media, editorial, branded content, podcasts, and events.  Skilled in development, programming, budgeting, scheduling, producing | directing content, pre-production, production, post-production, and delivery.

Experience 

Sotheby's | New York, NY                                                                                                                                                   2022 - Present

Vice President, Executive Producer Global Video 

Head of video production, leading the New York, London, Paris, and Hong Kong video teams. Define strategies to deliver key business results and articulate a creative vision.

 

  • Create and manage multimillion dollar budget

  • Oversee concepting and all phases of production and livestreams

  • Generate and manage budgets and schedules

  • Work with marketing managers and specialist on proposals and consignments    

  • Conceptualize and implement in house production team structure, gear purchase and production workflow reducing department budget by 1.8M+ 

  • Oversee studio build for NY, London, Paris, Hong Kong

BlackRock | New York, NY                                                                                                                                   2019 -2022

Producer | Director

Develop, produce and direct educational | instructional videos | live streaming events | on-demand | podcasts for 16,000+ employees in 30 countries.

 • Produce and direct virtual, studio and location videos

 • Work with clients from concept to completion

 • Manage in-house preproduction, production and post

 • Create and manage budgets and schedules

P.volve | New York, NY                                                                                                                                                    2019

Director of Video Production | Executive Producer

Created, planned, managed, produced and directed programming for streaming exercise website and social media platforms.

  • Developed and implemented department structure, workflow and programming

  • Created and managed budgets and schedules

  • Collaborated with marketing and social teams on content

 

The Dr. Oz Show | Sharecare | New York, NY                                                                                                   2017 - 2019

Executive Producer Branded Content

Created, produced and directed branded content for The Dr. Oz Show’s Facebook, website and Instagram pages. Clients included Loreal, Usana, Proctor & Gamble, No7, Olay, L’Oreal, Beiersdorf, ACH Food (Mazola), Tranzact, and Jardiance.

 

  • Worked with Sony Television ad sales on sales, responding to RFPs, pitching concepts to clients and participating in weekly client calls

  • Developed concepts, created client decks | budgets | timelines

  • Wrote scripts, produced | directed shoots | Livestreams and supervised edits 

  • Worked closely with clients from sale to delivery

Hearst Digital Media | New York, NY                                                                                                                 2013 - 2017

Vice President of Production | Executive Producer | Director

Managed editorial and branded video teams for Hearst’s portfolio of digital brands that reached 139 million visitors monthly and 225 million social followers. Brands all Hearst Digital sites includeding Elle, Harper’s Bazaar, Cosmopolitan, Marie Claire, Elle Décor, Town & Country, House Beautiful, Redbook, Woman’s Day, Good Housekeeping, Dr. Oz the Good Life, O Magazine, Car and Driver, Esquire, Road & Track, and Popular Mechanics. Branded clients include Cotton, Maybelline, L’Oreal, Unilever, Pantene, Proctor & Gamble, Revlon, Rolex, SoFi, Axe, BMW, Mercedes Benz, Mini, and Jeep.

  • Developed, produced, and directed branded | editorial | streaming videos | live events for field and studio shoots. 

  • Managed multimillion-dollar department budget | based on creative and financial success department budget was doubled

  • Increased profit of department by 80%

  • Hired and Created and oversaw production budgets and schedules.

  • supervised producers, internal crew, graphics, editors, multiple freelance crews, and production companies 

  • Created and executed production budgets and schedules 

  • Negotiated talent | crew | locations | music | stock footage contracts

  • Worked with sales | marketing team on branded content sales and client presentation

  • Hired and supervised producers, internal crew, graphics, editors, multiple freelance crews, and outsourced production companies 

  • Analyzed budgets, procedures, staff, and workflow to create better efficiencies and a more productive team

  • Create, produce, and direct content 

Hearst Digital Media | New York, NY                                                                                                                2013 - 2015

Director of Programming & Production | Executive Producer | Car and Driver YouTube Channel             

Head of video department for branded and editorial programming across all Hearst Digital sites including Elle, Harper’s Bazaar, Cosmopolitan, Marie Claire, Elle Décor, Town & Country, House Beautiful, Redbook, Woman’s Day, Good Housekeeping, Dr. Oz the Good Life, O Magazine, Car and Driver, Esquire, Road & Track, and Popular Mechanics. Branded clients include Cotton, Maybelline, L’Oreal, Unilever, Pantene, Proctor & Gamble, Revlon, Rolex, Axe, BMW, Mercedes Benz, Mini, and Jeep.

 

  • Developed, produced, and directed branded | editorial | streaming videos | live events   

  • Managed multimillion-dollar department budget | based on creative and financial success department budget was doubled 

  • Created and oversaw multiple production budgets and schedules

  • Negotiated talent | crew | locations | music | stock footage contracts

  • Worked with sales | marketing team on branded content sales and client presentations

  • Hired and supervised employees, multiple freelance crews, and outsourced production companies

  • Implemented best practices for new and emerging video platforms such as Snapchat, Facebook Live, and Instagram Stories

  • Created financial and departmental organization

  • Set department goals and put proper teams in place to execute efficiently

  • Analyzed budgets, procedures, staff and work-flow to create better efficiencies and a more productive team

  • Developed, produced programming, and executed event for New Fronts

 

Hearst Digital Media | New York, NY                                                                                                                                 2011 - 2013 

Head of Programming and Production | Car and Driver YouTube Channel                                        

Created a YouTube channel for Car and Driver, Road & Track, and Popular Mechanics magazines.

 

  • Managed multimillion-dollar budget funded by Google/YouTube  

  • Developed series, programmed channel, executed pre-production, production, post-production, and delivered over 400 videos and 8 web series in one production cycle

  • Produced and directed videos

  • Initiated pitches to networks and studios based on web videos for potential TV series and sold The Look pilot to E! 

  • Increased subscriptions from 40,000 to over 590,000 in six months

EDUCATION

Emerson College | Boston, MA   

Bachelor of Science | Mass Communications

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