LAURA GHERARDI
PROFESSIONAL SUMMARY
Director of Production | Executive Producer | Director with a proven track record creating, producing and directing branded | editorial, educational, live streaming events, on-demand content and podcasts for digital | social platforms, OTT, and broadcast across multiple genres. Skilled in development, programming, budgeting, scheduling, pre-production, production, post-production and delivery.
EXPERIENCE
BlackRock | New York, NY 2019 - Present
Producer | Director
Develop, produce and direct educational | instructional videos | live streaming events | on-demand | podcasts for 16,000+ employees in 30 countries.
• Produce and direct virtual, studio and location videos
• Work with clients from concept to completion
• Manage in-house preproduction, production and post
• Create and manage budgets and schedules
P.volve | New York, NY 2019
Director of Video Production | Executive Producer
Created, planned, managed, produced and directed programming for streaming exercise website and social media platforms.
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Developed and implemented department structure, workflow and programming
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Created and managed budgets and schedules
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Collaborated with marketing and social teams on content
The Dr. Oz Show | Sharecare | New York, NY 2017 - 2019
Executive Producer Branded Content
Created, produced and directed branded content for The Dr. Oz Show’s Facebook, website and Instagram pages. Clients included Loreal, Usana, Proctor & Gamble, No7, Olay, L’Oreal, Beiersdorf, ACH Food (Mazola), Tranzact, and Jardiance.
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Worked with Sony Television ad sales on sales, responding to RFPs, pitching concepts to clients and participating in weekly client calls
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Developed concepts, created client decks | budgets | timelines
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Wrote scripts, produced | directed shoots | Livestreams and supervised edits
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Worked closely with clients from sale to delivery
Hearst Digital Media | New York, NY 2013 - 2017
Vice President of Production | Executive Producer | Director
Executive Producer | Head of Video Production 2013 - 2015
Head of video department for branded and editorial programming across all Hearst Digital sites including Elle, Harper’s Bazaar, Cosmopolitan, Marie Claire, Elle Décor, Town & Country, House Beautiful, Redbook, Woman’s Day, Good Housekeeping, Dr. Oz the Good Life, O Magazine, Car and Driver, Esquire, Road & Track, and Popular Mechanics. Branded clients include Cotton, Maybelline, L’Oreal, Unilever, Pantene, Proctor & Gamble, Revlon, Rolex, Axe, BMW, Mercedes Benz, Mini, and Jeep.
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Developed, produced, and directed branded | editorial | streaming videos | live events
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Managed multimillion-dollar department budget | based on creative and financial success department budget was doubled
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Created and oversaw multiple production budgets and schedules
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Negotiated talent | crew | locations | music | stock footage contracts
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Worked with sales | marketing team on branded content sales and client presentations
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Hired and supervised employees, multiple freelance crews, and outsourced production companies
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Implemented best practices for new and emerging video platforms such as Snapchat, Facebook Live, and Instagram Stories
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Created financial and departmental organization
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Set department goals and put proper teams in place to execute efficiently
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Analyzed budgets, procedures, staff and work-flow to create better efficiencies and a more productive team
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Developed, produced programming, and executed event for New Fronts
Hearst Digital Media | New York, NY 2011 – 2013
Head of Programming and Production | Car and Driver YouTube Channel
Created a YouTube channel for Car and Driver, Road & Track, and Popular Mechanics magazines.
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Managed multimillion-dollar budget funded by Google/YouTube
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Developed series, programmed channel, executed pre-production, production, post-production, and delivered over 400 videos and 8 web series in one production cycle
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Produced and directed videos
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Initiated pitches to networks and studios based on web videos for potential TV series and sold The Look pilot to E!
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Increased subscriptions from 40,000 to over 590,000 in six months
EDUCATION
Emerson College | Boston, MA
Bachelor of Science | Mass Communications